5 Must-Know SEO Trends in 2023

Table of Content 

• Introduction
• Everything you need to know about SEO Trends
• Must-know SEO trends 
• The Bottom Line
• Frequently Asked Questions (FAQs)

Search engine optimization boosts your website and improves your online presence. SEO is constantly changing and evolving with new SEO trends and Practices. In 2023, there are a few things you must know if you want to rank higher on search engines and stay up to date. As a Blockchain SEO Agency, we try to help beginners with this blog, where we will explore the must-know SEO trends and practices for 2023.

Whether you want to improve your website or landing page ranking you must first know about what is SEO and what are SEO Trends. If you want to start the SEO Journey let’s dig in.

What is a SEO? SEO stands for “Search engine optimization” which simply aims to improve a website‘s ranking on search engines like Google. Given that search is a primary means by which people search online content, achieving a higher search engine ranking can result in increased traffic to a website.

Well, search engines like Google or Yahoo keep evolving but with time there are some things in SEO that remained unchanged from the earliest days. In SEO, there is n number of things you can do to rank higher but there are some new trends and practices for 2023 which will help you boost your website. 

Artificial Intelligence (AI) 

Currently, AI is making everything possible in every aspect. Artificial intelligence is now being used to solve some of the biggest problems faced by SEO experts. It is important for digital marketers to explore how AI can assist them in completing tasks that involve large amounts of data.

Search Engine like Google is now smarter and its algorithm can detect AI content and user intent. AI can help you with optimization to link building but you cannot depend on it fully.  However, you can use artificial intelligence to help you in planning SEO strategies for your website and help you deliver a more personalized user experience, leading to better rankings. For blockchain projects, this AI is very beneficial and can help with keywords, optimization, and link building. Undoubtedly, It can improve your rankings and can suggest changes in SEO strategies, which lead to more conversions.

Voice Search

We all have been using Voice search for a while now. If you are not optimizing the voice search you are missing out on a lot in SEO, Voice search came into existence in 2012 through Google. It has become a  trend now, so we must make voice search a priority.

To optimize voice search, you need to research and find conversational keywords or queries that are in longer phrases. Also, you might have visitors who speak more than one language, so you must go multilingual. Make sure you have a fast website speed which will help to score well in the search engines and will boost your website. When it comes to blockchain projects, voice search helps users quickly and easily find information related to blockchain projects, such as updates, and market trends. Voice search can help to enhance the user experience in blockchain projects and make them more accessible to a large number of audience.

Mobile-Friendliness

“Mobile-First Indexing” This means that when a search engine looks at a website, it pays more attention to the version of the site that is designed for mobile phones, rather than the version designed for desktop computers. The mobile version is considered more important. Nowadays, people use mobile phones more often than computers so you need to focus on mobile optimization. It has become important for blockchain projects to be easily accessible via mobile phones. 

Ensuring mobile-friendliness for blockchain projects is vital for success in today’s digital age. Make sure Google is able to access your website’s pages by checking that there are no restrictions preventing it from doing so. Keep in mind that Google’s crawler won’t be able to access any content that requires user interaction, such as clicking or swiping. To become mobile-friendly, you need to make sure your website looks good and works well on mobile devices is important not only for showing up higher on search engines but also for getting more people to visit your site. 

E-A-T  Principle 

Expertise, Authoritativeness, and Trustworthiness (E-A-T) is a part of Google which it uses to evaluate the quality of a website’s content. The E-A-T simplify refers to business niches that are “your money, your life” (YMYL) labels like health care or financial stability

Although E-A-T is not directly considered a ranking factor, its impact on your content’s rank cannot be ignored. To make rank your content you must know your target audience and create buyer personas. Next, clear your search intent research to gain insights into the consumer journey. Lastly, utilize this data to create content that fits with your users’ desirable format. You must prioritize E-A-T principles in your blockchain project, where you can increase the chances of success and adoption in the long run.

Long-Form Content

Long-form content can be highly useful in blockchain projects, as it allows for a more comprehensive exploration of topics related to blockchain technology. To rank higher on search engines you must need to create content first and focus on creating the kind of content your client value.

“The Longer Content You Produce, The Higher Search Rankings You Will Get”

Content is still the top priority out of everything. Certainly, long-form content has proven to be more engaging and better for the SEO landscape.

Long-form content gives opportunities of earning backlinks and provides Google RankBrain Rewards with higher dwell time which helps in boosting your website rankings. The more detailed the content, the higher the expected CTR.

So, You need to look after creating quality long-form content and rank the best on search engines.

The Bottom Line

The SEO trends keep changing with the Google algorithms and you need to stay up to date. This is essential for businesses focusing on blockchain projects, as there is a lot of competition in this field. Seize the opportunity with the help of this blog and rank at the top with the help of these trends if you want any help. Reach out to us. 

Frequently Asked Questions (FAQs)

What are the 2 components of SEO?

The two components of SEO are:-

•  On-Page Optimization – All the measures that are taken directly within the website to improve rankings.
• Off-Page Optimization – All the measures taken outside of the actual website in order to improve rankings.

What is SEO checklist?

SEO checklist for high-quality user experience for your audience. The checklist includes both on-page and off-page optimization techniques that can help you increase impressions and visibility in search engine

What is the golden rule of SEO?

The golden rule of SEO is to create high-quality, relevant, and valuable content for your audience, while also following best practices and trends for optimizing that content for search engines.

What are the two main parts of SEO?

The two main parts of SEO are on-page optimization and off-page optimization.

• On-Page Optimization: This means the process of optimizing web pages to improve their ranking and generate more traffic. On-page optimization includes factors such as keyword research, meta tags, page titles, internal linking, content optimization, and site structure.
• Off-Page Optimization: This means the actions taken outside of your website to impact your rankings (SERPs). Off-page optimization includes building backlinks from other websites, social media marketing, and other types of digital marketing strategies.

What is most important in SEO?

The most important in SEO is to create high-quality content that is optimized for both users and search engines. This means conducting thorough keyword research and adding those keywords strategically in the content, including in the titles, meta descriptions, header tags, and body copy. Building high-quality backlinks from sources can also help to improve a website’s search engine rankings.