How Does PPC Advertising Differ for Blockchain Companies Compared to Traditional Businesses?

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Introduction

Paid search advertising, also known as Pay-Per-Click (PPC) advertising, can be a useful tool for both blockchain companies and traditional businesses to promote their products or services and drive traffic to their websites. However, there are some key differences to consider when it comes to PPC advertising for blockchain companies compared to traditional businesses. 

Blockchain Company

A blockchain company is a business or organisation that utilises blockchain technology in its operations or products. This could include creating and maintaining a blockchain network, developing blockchain-based applications or services, or investing in and utilising blockchain technology for various purposes. Blockchain companies often operate in the financial, technology, or supply chain management sectors, but the potential applications of blockchain technology are diverse and can potentially impact any industry.

Traditional Business

 Traditional business is a type of business that follows established norms, practices, and procedures within a particular industry or sector. These businesses tend to operate within a traditional business model, which often involves the creation and sale of goods or services to customers in exchange for payment. Traditional businesses may be small, medium, or large in size, and may operate within a variety of different sectors, including manufacturing, retail, finance, and more. They may be owned by individuals, partnerships, or corporations, and are typically regulated by government agencies and laws.

PPC Advertising Differ for Blockchain Companies Compared to Traditional Businesses

  • Keyword research: When conducting keyword research for PPC campaigns, it’s important to identify the relevant keywords and phrases that your target audience is using to search for products or services in your industry. For blockchain companies, this may include keywords related to blockchain technology, cryptocurrency, and other related terms. Traditional businesses may have a wider range of keywords to consider, depending on their industry.
  • Ad copy: The ad copy for PPC campaigns should be compelling and relevant to the target audience. For blockchain companies, it may be necessary to educate potential customers about the benefits of blockchain technology and how it can be used in different industries. Traditional businesses, on the other hand, may be able to focus more on the specific products or services they offer and the benefits they provide to customers.
  • Targeting options: PPC platforms like Google Ads offer a range of targeting options that allow advertisers to reach specific groups of people based on factors like location, demographics, and interests. For blockchain companies, it may be useful to target audiences with an interest in technology or finance, while traditional businesses may have a wider range of targeting options depending on their industry.
  • Landing pages: The landing page for a PPC ad should be relevant to the ad copy and provide a clear call-to-action for the visitor. For blockchain companies, it may be necessary to provide more information about the company and its products or services, as well as the benefits of using blockchain technology. Traditional businesses may be able to focus more on the specific products or services they offer and how they can solve the customer’s problems or needs.
  • Measuring success: It’s important for both blockchain companies and traditional businesses to track the performance of their PPC campaigns and make adjustments as needed. This can include measuring metrics like click-through rate (CTR), cost-per-click (CPC), and conversion rate. However, the specific metrics that are most important may differ for blockchain companies compared to traditional businesses, depending on their goals and objectives.

Common Things in a Blockchain Company & Traditional Business

  • A business model: Both types of companies have a plan for generating revenue and profit.
  • A product or service: Both types of companies offer something to their customers in exchange for money.
  • A customer base: Both types of companies have a group of people or organisations who are interested in their product or service.
  • A team of employees: Both types of companies have a group of people working together to achieve their business goals.
  • A physical location: Some traditional businesses have a physical storefront or office, while others operate purely online. Blockchain companies may also have a physical location, or they may operate purely online as well.
  • Legal and regulatory requirements: Both types of companies must adhere to local and national laws and regulations.

Winding up

While PPC advertising can be a useful tool for both blockchain companies and traditional businesses, there are some key differences to consider when it comes to keyword research, ad copy, targeting options, landing pages, and measuring success. By understanding these differences and adapting their PPC campaigns accordingly, both types of businesses can effectively reach their target audience and achieve their marketing goals.

Frequently Asked Questions (FAQs)

What is PPC advertising and how does it work?

PPC, or pay-per-click, advertising is a form of online advertising in which advertisers pay a fee each time one of their ads is clicked. Advertisers bid on keywords that they believe users are searching for, and their ads are displayed in search results or on other websites.

How does PPC advertising differ for blockchain companies compared to traditional businesses?

One key difference is that blockchain companies may have a more niche audience, so it may be more difficult for them to reach a large number of potential customers through PPC advertising. Additionally, the language and terminology used in the blockchain industry may be unfamiliar to some users, which can make it more challenging to create effective ad copy.

Are there any unique challenges that blockchain companies face when it comes to PPC advertising?

One potential challenge is the regulatory environment surrounding the use of blockchain technology. Some countries have strict regulations on how blockchain companies can advertise their products and services, which can impact their ability to use PPC advertising effectively. Additionally, the rapidly changing nature of the blockchain industry means that companies may need to constantly update their PPC campaigns to keep up with new developments.

In case you are searching for a blockchain PPC agency, feel free to contact us. Our expertise lies in assisting blockchain businesses to grow and maximize their results from paid advertising initiatives.

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