Why should you do SEO at the start of a blockchain project?

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Why should you do SEO at the start of a blockchain project?

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Search Engine Optimization is important for every website and an essential part of digital marketing strategy. It helps you grow your businesses and increase their online visibility, driving relevant traffic to your website, with more conversions and revenue. The same applies to blockchain projects. In fact, doing SEO at the start of a blockchain project can be even more critical. In this blog, we will cover some reasons why should you do SEO for your blockchain project.

Why Is It Important for Your Blockchain Project?

“SEO is not about optimizing for search engines. It’s about optimizing for people” – Moz

Optimizing your website is important when starting any Blockchain project. By doing so from the start, you can avoid costly and time-consuming updates and corrections in the future. It’s also important to keep in mind that new websites have different rules for appearing on search engines than old ones.

For new websites and projects, you must do SEO right away, which is important so you can make sure your website works well, is easy to use, and is helpful for the users. Plus, if you do SEO correctly, it can help your blockchain project grow faster and become more successful.

Reasons Why You Should do SEO at the start of a blockchain project

Brand Awareness & Trust 

When it comes to brand awareness you must do SEO at the start of a blockchain project can help you build your brand and increase your visibility among your target audience. By just focusing on optimizing your website and content for search engines, you can attract more visitors and increase the probability of them becoming aware of your brand and building trust among them.

Improve Traffic

SEO’s primary goal is to drive more traffic to your website. You must optimize your website and content for search engines so that you can efficiently attract more visitors and increase the likelihood of them converting into customers or users of your blockchain project. This is particularly important for blockchain projects that rely on a large user base to be successful.

Long-term benefits

Starting your website and doing SEO correctly have long-term benefits. Simply by investing in SEO at the start of your blockchain project, you can set a solid foundation for your digital marketing strategy and can make sure that your website is optimized for search engines from the start. This can lead to long-term benefits such as increased traffic, higher search engine rankings, and more conversions & revenue for your blockchain project.

SEO Mistakes New Blockchain Projects Make

There are some mistakes you need to keep an eye on when you are starting your blockchain project. Here are some mistakes:

  • Not optimizing the website properly: This means that you are not making any changes to the website’s structure and content to make it more appealing and relevant to search engines. For example, you may not be using relevant keywords in the website’s title, meta descriptions, or content.
  • Low-quality content: When you don’t put in the effort to create high-quality content, the website may not rank well. This means that the content is poorly written, not informative or relevant, or full of plagiarism 
  • Not promoting content on other platforms: Even if you create high-quality content, you still need to promote it so that others can easily find it.  You must share it on social media, reach out to the right influencers or other websites for backlinks, or even run paid campaigns.
  • Not building backlinks: Backlinks are linked from other websites to your own, and they can be a major part of how well your website ranks on search engines. If people aren’t actively seeking out backlinks, their website may not be getting the visibility it deserves.
  • Tracking progress: You might not know the right tracking tools and without that, you won’t know if the SEO efforts are paying off. They may be making changes to the website or content, but without monitoring the website‘s traffic, keyword rankings, and other metrics, you won’t be able to see if the efforts are making a difference.

Should you Hire an SEO Agency For your Project?

If you are starting a new blockchain project or new to the blockchain industry, there are a few things you consider and how you will market it digitally. SEO can play a crucial role in driving traffic to your website and increasing visibility. Moreover, SEO is a constantly evolving field, and it can be difficult to keep up with the latest trends. That’s where a blockchain SEO agency can come in. By hiring an experienced agency that specializes in SEO for blockchain projects, you can benefit from their expertise and stay ahead of the competition in the industry. They can help you with almost everything and will help you in identifying effective keywords, optimize your website, and develop an SEO strategy. Eventually, investing in an SEO agency can help you reach a wider audience and can boost your blockchain project.


We all start from scratch but there are always some tips and tricks you should always remember to drive traffic. However, Creating a website that should be search engine-friendly is an important part of the design process. You can achieve this by following the tips provided in this blog, you can guarantee that your website is perfectly configured for search engines and increase the likelihood of ranking higher.

Frequently Asked Questions (FAQs)

Why is SEO important for a startup?

SEO helps startups increase their visibility online and makes it easier for customers to find them. By optimizing the website and content, startups can rank higher in search engine results pages, increasing the chances of their website being clicked on by users. This increased visibility can lead to more website traffic, which can then translate into more leads and conversions for the startup.

What is Blockchain in SEO?

Blockchain SEO is a useful method to improve rankings on search engines. The blockchain industry can benefit from marketing its constantly developing technologies and the unstable market to its advantage.

When should you start SEO?

You should start SEO as soon as you launch your website or as early as possible in the website development process. By using SEO practices in your website and content from the beginning, you can improve your website’s visibility and organic search rankings from the start.

What should be the starting point for SEO strategy?

The starting point for an SEO strategy should be keyword research and analysis to identify the relevant and high-traffic keywords for your website. This includes understanding your target audience, analyzing search trends, and identifying the keywords your competitors are ranking for. 

What is the main benefit of SEO?

The main benefit of SEO is that it helps websites rank higher in search engines which can increase organic traffic. Optimizing website content and structure to match search engine algorithms, SEO can improve a website’s visibility and relevance to users searching for related topics or keywords.

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