Overview
Eidoo is a Swiss company. The Eidoo App serves as a comprehensive gateway to Web3, allowing users to fully experience the blockchain. It offers a platform to explore DeFi dapps, purchase NFTs, and store cryptocurrencies like Bitcoin, Ethereum, and Binance Token. Key features include personalized dapp presets, a security center with automatic transaction assessment, widgets for monitoring market conditions, a fiat on and off ramp, and a dedicated NFT section. Additionally, they offer a Visa debit card for crypto payments and hint at an upcoming crypto-friendly bank account. However, the specific country of origin for the Eidoo company is not mentioned on the provided page.
Google PPC Display Ads
Brave Ads
- 78% increase in app downloads
- Campaign success: 60% traffic growth & 50% increase in quality leads.
- 16% average Click through rate from Brave Ads
Branded vs Non Branded
When we initially began our journey, the website’s visibility was limited to branded keywords exclusively. This meant that users searching specifically for our brand name could find us, but we were largely invisible in broader search queries.
However, once we embarked on our strategic journey, things began to shift. Our focused efforts on backlinking not only fortified our online presence but also propelled our website to rank for non-branded keywords. This was a significant achievement as it expanded our reach to users who weren’t specifically searching for our brand but were interested in the services we offer.
The results were nothing short of remarkable. In a relatively short span of just 7 to 8 months, we witnessed a dramatic surge in our rankings for non-branded keywords. Our visibility in these areas leaped from a mere 12.6% to an impressive 80.7%, showcasing the effectiveness of our strategies and the expansive growth potential of our brand in the digital space.
Citation Flow
Citation flow is a valuable metric that predicts the influence of a website by examining the number of backlinks pointing to it. This metric plays a crucial role in gauging a site’s potential reach and authority within the digital realm. It essentially measures the likelihood of a website being influential in its specific niche or industry. This is achieved by analyzing the quantity of other sites that link to it, providing a clear picture of its online prominence and connectivity.
The concept of citation flow becomes particularly important in the context of SEO strategies. A higher citation flow score, which indicates more backlinks, suggests a greater potential for influence and online visibility. This score is instrumental for identifying websites that hold significant sway and are widely recognized within the online community. By focusing on understanding and enhancing their citation flow, websites can substantially improve their online presence, authority, and overall impact in the digital landscape.
Problems and Objectives
Problems Case
Objectives
Solution
- Focus on performance marketing
- Worked for highly targeted keywords during the course
- Worked for highly targeted keywords during the course
- Focused surveys, video reviews
- Campaigns on major crypto ad platforms like smartyads, richground, Pushground, etc.
- Lots of lead generation campaigns
- Advanced content marketing strategies
- Focus on social media optimization for brand building
- Worked closely with sales team to improve overall processes
- Adding call-to-action (CTA) in each blog