Who writes this
Our insights are written by the senior operators running real campaigns — organised by desk, because the best person to write about community retention is the one defending a Discord at 3am.
CMO of The Group Three Company and the byline on most of our insights. Crypto-native since 2019, Sophia has led go-to-market for token launches and growth for 200+ Web3 brands across 50+ ecosystems — and writes from the front line of live campaigns, not the sidelines. Connect on LinkedIn or Telegram.
The operators behind our performance writing — paid acquisition, funnels and on-chain attribution. They publish what actually moves wallets, not what sounds good in a deck.
Runs the 5,000+ KOL network and writes the playbooks on vetting real influence, structuring deals and avoiding bot-inflated reach.
Leads 24/7 community operations and shares hard-won lessons on retention, moderation and building a base that survives a bear market.
Shapes and places the stories. Writes on earned vs paid media, founder thought-leadership and the narratives that move a market.
Has shipped go-to-market for token launches and exchange listings across cycles, and documents the runways that actually compound.
The senior strategists who set KPIs and stay accountable to them. They write on the Web3 metrics worth a board slide — and the ones to cut.
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