The 30 days before a TGE that decide the next 30 months
A week-by-week breakdown of the launch runway that actually compounds.
Read article →Insights
Notes from the frontier.
Playbooks and hard-won lessons from building growth across the cycle — KOLs, launches, community, PR and the metrics that actually matter.
How to vet a crypto KOL before you wire a single dollar
Reach is easy to fake. A practical framework for separating real influence from bot-inflated follower counts — and the red flags that should stop a deal cold.
Read article →Retention > reach: building a community that survives a bear
Why member count is a vanity metric, and what to track instead.
Read article →Earned vs. paid: where tier-1 crypto PR actually moves the needle
When a placement is worth it — and when it's just an expensive logo.
Read article →On-chain attribution: tying campaigns to wallets, not clicks
How to build a funnel that reports on holders and TVL, not impressions.
Read article →Branded to non-branded: the SEO shift that compounds
The single ranking move that took clients from 12.6% to 80.7% non-branded.
Read article →Vanity vs. value: the only Web3 metrics worth a board slide
A short list of numbers that survive a market cycle — and what to cut.
Read article →What to actually pay a crypto KOL: a pricing framework
Value placements on real impressions, pick the right deal structure, and model the roster before you commit.
Read article →Want this applied to your project?
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