Earned media
When a journalist, a respected voice or a peer chooses to talk about you, it carries trust no ad ever will. We engineer that earned coverage — press, mentions and word of mouth — with a story worth telling and the relationships to place it.
This audience is fluent in sponsored content and discounts it instantly. The reach that actually changes minds is the reach you didn't pay for — a journalist who found your story credible, a respected voice who shared it unprompted, a user who recommended you. Earned media is harder and slower than buying an ad, and worth far more, because it borrows someone else's trust. We engineer the conditions for it.
01A story worth telling
Journalists and voices amplify stories, not features. We find and sharpen the angle that makes you newsworthy — the data, the milestone, the contrarian take — so there's a real reason for someone to cover you.
02Press & placements
A great story still needs the right door. We pitch and place coverage through media relationships built since 2019 — earning features, interviews and mentions in the outlets your audience actually trusts.
03Advocacy & word of mouth
The most powerful earned media is a real user recommending you. We build the conditions for advocacy — moments worth sharing, community programs and seeding — so word of mouth becomes a channel, not an accident.
04Measure the credibility
We track earned media on what it actually delivers — quality of coverage, share of voice, sentiment and referral traffic — and how it lifts your owned and paid channels, because earned credibility makes everything else convert better.
Part of the media mix
The credibility layer that makes owned and paid work harder — engineered through story and relationships. Details on a call.
Coverage built on real relationships with crypto and financial editors, and a story sharpened until it's worth telling. We earn the features and mentions that carry an outlet's credibility, not just a logo.
Earned coverage doesn't just stand alone — it makes your owned and paid channels convert better, because trust travels. We run it as the credibility layer of an integrated media mix.
Part of the full media mix. See media buying → · See PR & media →
Questions
What founders ask about coverage they can't buy.
Earned media is attention others give you that you didn't pay for directly — press coverage, organic mentions, reviews, shares and word of mouth. It carries the credibility of a third party choosing to talk about you, which paid media can't replicate.
Crypto audiences distrust anything that looks bought. Earned coverage — a journalist, a respected voice or a peer recommending you on their own — carries trust that paid reach never will, and it's the credibility allocators and partners weight most.
With a story worth telling and the relationships to place it — founder thought leadership, newsworthy announcements, data and angles journalists want, and community advocacy that turns users into voices. Earned media is engineered, not lucky.
Press articles and features, podcast and interview appearances, organic social mentions and shares, reviews, and word-of-mouth advocacy from your community — any reach given to you rather than bought.
On the quality and reach of coverage, share of voice, sentiment, referral traffic and the trust it builds — and crucially how it lifts the performance of your owned and paid channels, not just standalone mentions.
PR is the discipline; earned media is one of its outcomes. Our PR work secures guaranteed and earned placements alike — earned media focuses specifically on the credible, unpaid coverage and advocacy that money can't directly buy.
Schedule a demo and we'll find the story — and the rooms — that earn your brand real credibility.