Owned
Owned Media
The channels you control — site, blog, email and community — built into an audience that compounds and costs nothing to reach twice.
Explore owned media →Media buying — owned, earned & paid
Three kinds of media, one strategy.
Owned, earned and paid media each do something the others can't — and most teams run them in silos that waste budget. We plan and buy all three as one integrated motion, so paid drives discovery, earned builds trust, and owned captures the audience both create.
Owned Media/Earned Media/Paid Media/Ad Networks/Sponsorships/PR/Email/Community/Attribution/Planning/
Owned Media/Earned Media/Paid Media/Ad Networks/Sponsorships/PR/Email/Community/Attribution/Planning/
IntegratedOwned, earned and paid planned as one motion
850M+Impressions driven, measured to real outcomes
On-chainAttribution tying spend to wallets, not clicks
Siloed channels
compete for the same dollar.
When paid, PR and owned channels are run by different people with different goals, they pull against each other — an ad campaign with nowhere to land, coverage no one captures, a community starved of reach. The win isn't more of any one channel; it's an integrated plan where each amplifies the others. That's what media buying, done properly, actually means.
01The integrated model
Each channel has a job.
Owned, earned and paid aren't competing options — they're a system. We assign each its role, then plan budget and timing so a single campaign moves through all three instead of stalling in one.
- Paid for discovery and targeted reach
- Earned for third-party credibility and trust
- Owned to capture, convert and retain
- One plan, one budget, one set of outcomes
PlanningIntegrationBudgeting
02Planning & buying
Plan it, buy it, place it well.
We build the media plan around your goal and audience, then buy and place across the right networks, publications and channels — negotiating rates and timing so every dollar lands where it works hardest.
- Media planning and channel mix
- Buying across networks, X, search and sponsorships
- Rate negotiation and placement strategy
- Coordination with PR, KOLs and community
PlanningBuyingPlacement
03Attribution & optimisation
Move budget to what works.
We measure every channel on outcomes, not impressions — with on-chain attribution that ties spend to wallets and conversions — then shift budget toward what's working while the campaign is still live.
- Outcome-based measurement across channels
- On-chain attribution: spend → wallet
- Live budget reallocation toward winners
- Weekly reporting on real return
850M+Impressions driven, measured to outcomes
AttributionOptimisationReporting
Go deeper
Three channels, three playbooks.
Each kind of media has its own deep dive. Explore how we run them — and how they fit together.
Earned
Earned Media
The credibility others give you — press, coverage and word of mouth — earned through a story worth telling and the relationships to place it.
Explore earned media →Paid
Paid Media & PPC
The reach you buy — ads, sponsorships and PPC — tuned to crypto audiences and priced on cost per real outcome, not per click.
Explore paid media →Questions
Media buying,
answered.
What founders ask before investing across channels.
What is media buying in crypto?
Crypto media buying is planning and purchasing the channels that carry your message — owned (your own assets), earned (coverage and word of mouth) and paid (ads and placements) — as one integrated strategy rather than disconnected tactics.
What is the difference between owned, earned and paid media?
Owned media is channels you control — your site, blog, email and community. Earned media is attention others give you — press, coverage and word of mouth. Paid media is reach you buy — ads, sponsorships and placements. The strongest strategies use all three together.
Why run owned, earned and paid together?
Because they compound. Paid drives discovery, earned builds credibility, and owned captures and retains the audience both create. Run in silos they waste budget; run together each makes the others work harder.
How do you measure media performance?
On outcomes, not impressions — qualified users, wallets, conversions and retained audience — with on-chain attribution and reporting that show what each channel actually returned.
Do you buy crypto paid media?
Yes. We plan and buy paid media across crypto-native ad networks, X, search and sponsorships where compliant — tuned to crypto audiences and measured on cost per real outcome.
Can you run just one channel?
Yes — we can run owned, earned or paid on its own. But we'll always show you how the other two would amplify it, so you can decide with the full picture.
Want your channels to compound?
Schedule a demo and we'll map an integrated owned, earned and paid plan around your goals.