Performance & paid · Lead magnet

KOL campaign ROI calculator.

Before you wire a single dollar to influencers, model the whole funnel — real reach after engagement, clicks, holders acquired and the blended cost per holder that tells you whether the campaign actually pays.

Campaign inputs

Model your roster as an average KOL × a number of placements.

% of followers who actually see / engage.
% of engaged who click.
% of clicks that buy / hold.
Projected reach
engaged impressions across the roster

Why blended cost per holder matters

Follower counts are vanity. The number that decides a campaign is cost per holder — total spend divided by wallets that actually buy and stay. A “cheap” mega-influencer with bot-inflated reach can cost far more per real holder than a curated set of mid-tier, high-engagement KOLs.

This model multiplies followers by engagement before anything else, so reach reflects humans — not inflated audiences. Vetting, brief quality and timing then swing the conversion rates that drive your final cost.

Related

Want these conversion rates to be real?

Our vetted network and on-chain attribution turn KOL spend into holders you can actually count. Let’s scope a campaign.