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Planning & budget · Free tool

Crypto marketing ROI calculator.

Translate a monthly budget into the numbers that matter — impressions, qualified holders, cost per holder and the capital your campaign can mobilize. Adjust the assumptions to match your stage.

Your inputs

Start with budget and timeline, then tune the funnel assumptions to your channel mix.

Blended across KOL, paid, community & content.
Cost per 1,000 impressions.
% of impressions that click.
% of clicks that become holders.
Avg first-buy or spend.
Projected outcome
—new token holders acquired

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How it works

The model walks a standard awareness-to-holder funnel: spend → impressions → clicks → holders. Impressions come from your budget divided by a blended CPM; clicks apply your CTR; holders apply your visitor-to-holder conversion. Capital mobilized multiplies projected holders by average capital per holder.

These are planning estimates, not guarantees. Real campaigns vary with narrative, timing, market conditions and creative quality — which is exactly where an experienced pod earns its keep.

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Want these numbers to be real?

Book a free growth audit and we will map a budget to outcomes for your specific token, stage and market.

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